Tuesday, May 31, 2011

Go Like Hell book about Ford beating Ferrari at Le Mans being turned into a movie

Report: Go Like Hell book about Ford beating Ferrari at Le Mans being turned into a movie

by Jeff Glucker (RSS feed) on May 31st 2011 at 7:59AM

Ford versus Ferrari? These two car companies seemingly have nothing in common today. Back in the 1960s, however, things were a bit different. Ferrari ruled the world of Motorsports, and Ford was vying for a piece of that international glory.

Starting in 1960, a Ferrari won the 24 Hours of Le Mans six years in a row. Ford wanted to put a stop to that, and in 1966, the Blue Oval entered the winning GT40 Mk II, which ended Ferrari's amazing streak. That was just the beginning, however, because a Ford GT40 would go on to win at Le Mans for the next three years.

The story about these battling automakers was captured in a book written by A.J. Baime, called Go Like Hell. This book takes readers into the heart of the road racing war that was waged over 50 years ago.

Now, the story has captured the attention of Hollywood. Director Michael Mann is in talks with 20th Century Fox to turn Go Like Hell into a movie. This presents us with some interesting questions. Most notably, we wonder which actors will be cast to play the various roles of larger-than-life motorsports icons. Have you got a good idea of who might fit a specific part? Sound off in the Comments.


Thank you,
Thomas Ieracitano

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Wednesday, May 25, 2011

First Drive:2012 Fiat 500C

First Drive: 2012 Fiat 500C

by Jonathon Ramsey (RSS feed) on May 25th 2011 at 11:57AM  

Pop-top Cinquecento Makes For A Sunny Disposition

2012 Fiat 500C
2012 Fiat 500C - Click above for high-res image gallery

What price the sun? That's the question Fiat is asking potential buyers of its new 500C. All else remaining (mostly) equal, would $4,000 come between you and the chance to have bright, unfiltered Helios riding shotgun? Or, using forty Benjamins to mark your steps, would you gladly throw the money down and do a Tarantella from the $15,500 Fiat 500 to the $19,500 Fiat 500C?

While logic doesn't own a car in this segment, we can say this: Having spent an afternoon whooping it up in the 500C through the winding lanes of upstate New York, wallet aside, when compared to the hardtop model, the 500C is all gain and just a pinprick of pain.


Let's set the scene by returning to that statement about logic. Specifically, its absence. Trawling the comment sections of various web sites, it's common to find people deprecating the 500C's price. And to some extent, that surprises. The $19,500 Fiat 500C has two additional seats and a whole lot more cargo room than the $23,110 Mazda MX-5 Miata, and the primary complaint about the Miata is that it's "gotten so big." Think on that for a moment. The "largest" issue about a ladybug-sized two-seater is that it's grown (marginally, at best), but for some reason, the $3,610-less-expensive 500C - which gets better gas mileage - has been priced by rogues and blackguards. The Mini Cooper Convertible is $6,055 more than the Fiat. The Fiat is a smaller car and feels smaller inside than the Mini, but in a number of metrics, it actually has more interior space. Yet the Mini is most often dinged not for its price, but... for not having enough space.

The runabouts in this segment have little overt interest in logic, so they don't take straight shots at the price line. Nevertheless, the segment works, so it's in Fiat's favor to portray the 500C as an unqualified bargain.

2012 Fiat 500C side view 2012 Fiat 500C front view 2012 Fiat 500C rear view

It is true, though, that the 500C is not exactly a convertible - the firm gave the 500 hatch a
reverse mohawk (Nohawk? Hawkmo?), making it more than a targa, less than a full-on droptop. Instead of calling it the 500 Cabrio, it should really be called the 500 Sunshine.

There are 53 pounds separating the Cabrio from the hatch, due to the top mechanism, bracing in the new windshield header and brackets between the rear wheel housings and underbody, along with thicker C-pillars and a spar under the parcel shelf. Yet because it's more like an altered 500 than a topless Cinquecento, the 500C doesn't take an axe to the body of qualities we like about the hatch. You can truly use the hardtop as a base for figuring out if you want to spend the extra money. Until you put the top down, the 500C barely looks any different than its sibling from the outside, and even inside, the two-layer top, which isn't trussed-up with external ribs or bracing, doesn't distort the experience.

2012 Fiat 500C top 2012 Fiat 500C top

Press the 'open sesame' button once and the top slides back to the Spoiler position, gathered at the top of the C-pillar. A wind deflector stands at raked attention from within the trough of the windshield surround, projecting beyond and eliminating buffeting. Push the button again and the top slides all the way open, gathering in folds above the rear parcel shelf. You can then pull the wind deflector down and latch it in place with a plastic slider. Even with air flowing all the way through the cabin, the two front seats remain serene enough for conversational tones and phone calls. Rear visibility, on the other hand, does take a hit thanks to the top stack: You can make out the color of the roof of the car behind you, but not much else. It's not bad at all, though. You can see there are cars behind and the two-piece driver's side mirror has an acutely convex outer unit for additional blind spot visibility.

The sliding top also gets major points for functionality. You can open it all the way up while driving at speeds up to 50 mph, and if you just want to get to Spoiler, you have that power up to 60 mph. You can stop it at any point along the track by pressing the 'open' button again. If you want to access the 5.3 cubic feet of trunk space when the top is all the way open, tap the trunk release and the top slides up to the spoiler position, then the trunk unlatches. You have to press the 'open' button again to get the top back down. Closing is a two-touch affair, with the top stopping automatically a few inches from complete closure so that you can get your - or your child's - fingers out of the way. (Scroll down and watch the Short Cut video below to see how it all works).

2012 Fiat 500C top view 2012 Fiat 500C top down

The minuscule weight increase allows the manual-transmission-equipped 500C to remain in the same test weight class as the hatch, maintaining the same fuel economy ratings of 30 miles per gallon in the city, 38 on the highway and 33 combined. The automatic transmission moves up a class, so while the auto-equipped hatchback is rated 27 city, 34 highway, the Cabrio is rated 27 city, 32 highway and 29 combined.

We're only guessing, but it's possible that the 500C's sliding roof arrangement has been used not only to evoke the 1957 Cinquecento, but to keep from burying the efforts of the 1.4-liter MultiAir Turbo under the additional stiffening a traditional convertible would need. You get 101 ponies and 98 pound-feet to pull 2,416 pounds (that's the manual - the automatic is 2,486 pounds), and they work hard - and you will, too - to do it. Peak horsepower doesn't arrive until you're 400 revs shy of the 6,900-rpm redline, while peak torque shows up at a much-more-decent 4,000 rpm. Keep matters above 3,500 rpm if you want to feel the spirit, and even on the highway, you'll need to drop down to third, not fourth, for any menacing incline.

2012 Fiat 500C engine

On the other hand, the driving experience is unchanged, and the best way to describe it is "Weeeeeee!" That was the punctuation used by my co-driver - twice - when making passing maneuvers on the George Washington Bridge, and the utterance is perfectly applied. In a rare case of the U.S. getting a sportier suspension than our Euro brethren, the independent Machperson struts with a stabilizer bar up front and twist beam, coil-spring rear suspension give the 500C a surprisingly supple ride. After bouncing around in a minivan over New York City's Cambodian roads, the 500C's manners were comparatively gracious and forgiving. And not only does it smooth out even sharp, nasty bumps, but when the curves come a-callin' it settles in gamely for vigorous vectoring. The Sport button makes a noticeable difference in throttle response and steering, but when you're at eight-tenths in standard mode, going to 8.4-tenths is a difference in degree, not kind.

That brings us back to the competition. Fiat brought a Mini Cooper S Convertible for some back-to-back action, and when it comes to NVH, ride and handling the 500C takes the Mini to the woodshed, gives it a pasting and steals its lunch money.
Fiat says the 500C "delivers leading interior sound quality (quietest at 45 mph, 70 mph and lowest powertrain noise)." We can't verify the exact numbers, but driving both cars (equipped with auto 'boxes) on the same stretch of road, it's immediately and achingly apparent which one is superior; the Fiat made more engine noise under acceleration, but once at cruise was hushed. The Mini's exhaust droned into the cabin when at constant speed, and even with the top up the rear danced around like the latter half of one of those two-man horse costumes. Traversing an ill-paved expansion joint that had turned into an expansion canyon, the Mini crashed over it while the 500C produced a muted 'thump-thump.' Let's be honest, though - the Mini pays a price for being a true convertible and nearly 400 pounds heavier. But if you want to talk about ride, the conversation is already scripted.

The only misgiving we had about the 500C was the interior on the Pop trim (the entry-level spec), and in case you forgot, it's $6,055 less dear than the Mini. It isn't that the Mini is less plasticky, it just does much better things with plastic, which we'd expect. The bigger issue is that other cars costing $19,500, or less, also do much better things than the 500C. The interior looks great in photos and from ten feet away, but to sit in it is to experience the least cute thing about the car. Still, it's the same interior as in the hatch, so if you like that then you'll like this.


Later in the day, we spent an hour in the top-tier Lounge trim - the Cabrio doesn't offer the hatchback's Sport trim - and although it appeared that Kanye West got hold of the Ivory dash palette of the $26,050 tester, its embellishments raise the bar nicely. The big seats aren't hugely bolstered, but have just the right firmness for long-term comfort; they're the same units as in the Pop, but trimmed in leather (a cost option) they look properly stylish. In addition to the extra gear that comes standard on the Lounge, like climate control and the Bose premium sound system, it just looks like we'd want this car to look. If you can find the extra $4,000 to spend, you should spend it here.

Speaking of options, we didn't keep track of how many times we heard or read the word "personalization," but it got thrown around like AR-15 rounds on 'free fire.' Offering 14 exterior colors, three cloth top colors, 12 interior options, 21 graphics packages and 50 accessories, there are 500,000 unique possibilities for your 500C. That's one of the things buyers in the segment have come to expect, but it's also a lure for those who are still wary of a new brand with a new car in a new land. Fiat sweetens the bait with its Forward Care program that provides a four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance, and a three-year/36,000-mile maintenance program that includes wear-and-tear items and trip-interruption reimbursement. That's a long-winded English translation of Fiat trying to say, "You can't lose."

2012 Fiat 500C rear 3/4 view

The Fiat 500 has that whole 'cute' thing positively nailed. The 500C holds on to the best of the hatch, and in making the sun god your co-pilot, it swings another impossibly cute hammer at another impossibly cute nail. The long-term prospects will be for time to decide, but our quick assessment is that Fiat's pretty close. As far as we can tell, the only thing you have to lose is your toupee.


Thank you,
Thomas Ieracitano

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Saturday, May 21, 2011

Fw: An Important Message from FordDirect

 

From: FordDirect
Sent: Saturday, May 21, 2011 10:01 AM
Subject: An Important Message from FordDirect

This email contains important information about FordDirect.
View eMail with Images | Important: Please add email@forddirectemail.com to your safe list.


 
A message from Bill Keith

As Chairman of the FordDirect Board of Directors, I have been a part of this exciting joint venture with Dealers and Ford Motor Co. since the beginning. In Q1 this year FordDirect had its best quarter ever with sales from your FordDirect Internet referrals representing 21.7% of total Ford Motor Company retail sales.

The Board and the FordDirect leadership team are working on some exciting new initiatives to help drive Dealer profitability and even more sales for Ford and Lincoln Dealers. This is your company and we remain dedicated to serving as your trusted advisor and developing innovative, industry-leading digital solutions that give Ford and Lincoln Dealers a competitive advantage.

As part of our growth plan, I am excited to announce the appointment of Stacey Coopes as FordDirect Chief Executive Officer.

Stacey has been an integral member of the leadership team at FordDirect for the last five years and most recently served as executive vice president of marketing and technology for FordDirect. She has been the driving force behind many of the technology innovations that have launched on Ford and Lincoln websites and has supervised all lead generation for FordDirect. Stacey knows how to bring value to Dealers; more than 275,000 new vehicles were sold by dealers from FordDirect Internet referrals in 2010 alone. To learn more about Stacey, click here.

The Board is very appreciative of the entire FordDirect management team and recognizes the solid results that they have delivered. Leo Hillock will continue managing FordDirect's Dealer relations and development department; Valerie Fuller will continue managing FordDirect's products and services; and Ted Vincent will continue as FordDirect's chief financial officer.

If you have any questions, please call your FordDirect Regional Operations Manager at 866-550-7812, option 1.

Sincerely,

Bill Keith
Chairman of the FordDirect Board of Directors
and Dealer Principal of Freehold Ford and Steamboat Motors

 
FordDirect.com DealerCenter

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Copyright © 2011 DealerDirect, LLC doing business as FordDirect. All rights reserved.


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Tuesday, May 17, 2011

Retailers turn to Facebook to sell their wares

By Bruce Horovitz, USA TODAY

More of the world's biggest marketers are selling their stuff at the place where consumers hanker to hang out: Facebook.
An Express ad touts the retailer's friendliness to Facebook users.
Think of it as the ultimate convenience for a mobile generation that considers it seriously inconvenient to leave Facebook - even for a moment - in order to go to a retailer's website. Now, marketers from Express to J.C. Penney to Delta Air Lines are steering those purchases to their Facebook pages.
Within a few years, social media gurus say, the very notion of shopping on a retailer's website will become dated. "Expecting people to come to your website is expecting them to make an extra effort," explains Janet Fouts, a social media coach. "They're already on Facebook."
The numbers are dazzling. Facebook has roughly 500 million users - 250 million of whom are on the site every day. The average user has 130 friends. Each month, people spend a total 700 billion minutes on Facebook.
"It's social networks like Facebook that are the center of people's lives," Fouts says. "It's where their friends are. It's where they play games. And it's increasingly becoming where they shop."
Facebook executives say it's critical to make Facebook stores friendlier than websites. "Retailers who provide deeply social shopping experiences will see the most success," says David Fisch, director of commerce partnerships.

Among the most recent to make the Facebook e-commerce move is Express, the apparel chain. About two weeks ago, it started selling its entire line via its Facebook page. An inventory calculator tells consumers if the item is available.
"Clearly, we won't be the last to do this," says Lisa Gavales, chief marketing officer at Express.


Others in the hunt:
•J.C. Penney. The retailer rolled out a Facebook shopping app shortly before Christmas. The commerce tab on its Facebook page provides a "full shopping experience" without leaving Facebook, spokeswoman Kate Coultas says.
•1-800-Flowers. Nearly two years ago, 1-800-Flowers was among the first retailers to open a store on its Facebook page. "We're always looking to embrace new waves of commerce," President Chris McCann says.
•Delta. Since August 2010, Delta has been selling airline tickets from an e-commerce store dubbed Ticket Counter on its Facebook page.
•GameStop. Early last month, the video game retailer launched a storefront on Facebook.


Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com

High Gas Prices; Raise Your Gas Mileage MPG

High Gas Prices; Raise Your Gas Mileage MPG

Gas Prices are continuing to rise at an alarming rate and we have no choice, but to continue paying at the pump. There are a few simple inexpensive things we can do to insure we are getting the best Gas Mileage possible.

The easiest and cheapest thing we can do to increase Gas Mileage is to check the tire pressure in our tires. Make sure you have equal amounts in all tires so that your car is not pulling. DO NOT OVER-INFLATE your tires. Inflate your tires to the manufacturers suggested tire pressure.

Get a tune up on your car, truck, or SUV and you will be surprised at the increase in fuel mileage. Getting your spark plugs and wires changed, air filter changed, fuel filter, and even an oil change can help your car get better Gas Mileage. Most of these things can be done yourself, but if not, the savings will outweigh the cost over time.

If you have other ideas to increase Gas Mileage, please post under comments so that we can all benefit.


Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com