Sent: Saturday, May 21, 2011 10:01 AM
Subject: An Important Message from FordDirect
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As Chairman of the FordDirect Board of Directors, I have been a part of this exciting joint venture with Dealers and Ford Motor Co. since the beginning. In Q1 this year FordDirect had its best quarter ever with sales from your FordDirect Internet referrals representing 21.7% of total Ford Motor Company retail sales.
The Board and the FordDirect leadership team are working on some exciting new initiatives to help drive Dealer profitability and even more sales for Ford and Lincoln Dealers. This is your company and we remain dedicated to serving as your trusted advisor and developing innovative, industry-leading digital solutions that give Ford and Lincoln Dealers a competitive advantage.
As part of our growth plan, I am excited to announce the appointment of Stacey Coopes as FordDirect Chief Executive Officer.
Stacey has been an integral member of the leadership team at FordDirect for the last five years and most recently served as executive vice president of marketing and technology for FordDirect. She has been the driving force behind many of the technology innovations that have launched on Ford and Lincoln websites and has supervised all lead generation for FordDirect. Stacey knows how to bring value to Dealers; more than 275,000 new vehicles were sold by dealers from FordDirect Internet referrals in 2010 alone. To learn more about Stacey, click here.
The Board is very appreciative of the entire FordDirect management team and recognizes the solid results that they have delivered. Leo Hillock will continue managing FordDirect's Dealer relations and development department; Valerie Fuller will continue managing FordDirect's products and services; and Ted Vincent will continue as FordDirect's chief financial officer.
If you have any questions, please call your FordDirect Regional Operations Manager at 866-550-7812, option 1.
Sincerely,
Bill Keith
Chairman of the FordDirect Board of Directors
and Dealer Principal of Freehold Ford and Steamboat Motors | |  | | FordDirect.com 4 Parklane Blvd Suite 675 | Dearborn, MI | 48126 | USA
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