Digital Finesse

Posted by Lizelle Landino on April 28, 2011 at 7:07am
View Lizelle Landino's ADM blog

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving. No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.

Digital shopping and digital living has created a very unique challenge for dealers. It now makes your competition a huge factor on your dealer success. Tools like social media, link building, seo, sem, video optimization actually takes much visibility away from a dealer because they now have to compete for online presence. The biggest mistake car dealers make is using the social media sites as a sales tool. Facebook, twitter etc are wonderful tools to connect and reach out to individuals but its not a sales tool. Why are you trying to sell a car on twitter? If you utilize these wonderful tools and finesse the art of social media correctly , you will gain the respect and trust that will make you a SUPER STAR! How is that? My advice for success and digital sales finesse is very simple and I call it Relationship selling 101. Change your thought process on what social media can offer you. All these tools have the most effectiveness and presence when all you are trying to do is build, gain and master relationship selling and conversational connections.

You are trying to gain and not lose twitter followers and facebook friends correct? Do NOT list your inventory or sales pitches on there but master the conversation and media presence in a unique but tactful way. What can you do on the social media aspect that will make you stand out and have people wonder " Wow I wonder who that person is or what that person does for a living". Its Tactful advertising that promotes a product nobody knows better than you - the product is YOU. Dare to be different and unique - Establish your "it" factor - Interest and intrigue people - gain the relationship because the SALE is next.

"Instead of giving myself reasons why I can't, I give myself reasons why I can"

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

TheDigitalCarGuy.com