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Robert Hutson Ford Lincoln Chrysler Jeep Dodge and Ram Trucks in Moultrie Georgia. Research,parts,service,collision,body shop or just about anything to do with Cars,Trucks and SUV's. Robert Hutson is Car dealer in new and used, pre-owned, trucks, cars and suv's for over 30 years. Robert Hutson, Keeps You Happy.
Saturday, May 21, 2011
Fw: An Important Message from FordDirect
From: FordDirect
Sent: Saturday, May 21, 2011 10:01 AM
Subject: An Important Message from FordDirect
Tuesday, May 17, 2011
Retailers turn to Facebook to sell their wares
By Bruce Horovitz, USA TODAY
More of the world's biggest marketers are selling their stuff at the place where consumers hanker to hang out: Facebook.
An Express ad touts the retailer's friendliness to Facebook users.
Think of it as the ultimate convenience for a mobile generation that considers it seriously inconvenient to leave Facebook - even for a moment - in order to go to a retailer's website. Now, marketers from Express to J.C. Penney to Delta Air Lines are steering those purchases to their Facebook pages.
Within a few years, social media gurus say, the very notion of shopping on a retailer's website will become dated. "Expecting people to come to your website is expecting them to make an extra effort," explains Janet Fouts, a social media coach. "They're already on Facebook."
The numbers are dazzling. Facebook has roughly 500 million users - 250 million of whom are on the site every day. The average user has 130 friends. Each month, people spend a total 700 billion minutes on Facebook.
"It's social networks like Facebook that are the center of people's lives," Fouts says. "It's where their friends are. It's where they play games. And it's increasingly becoming where they shop."
Facebook executives say it's critical to make Facebook stores friendlier than websites. "Retailers who provide deeply social shopping experiences will see the most success," says David Fisch, director of commerce partnerships.
Think of it as the ultimate convenience for a mobile generation that considers it seriously inconvenient to leave Facebook - even for a moment - in order to go to a retailer's website. Now, marketers from Express to J.C. Penney to Delta Air Lines are steering those purchases to their Facebook pages.
Within a few years, social media gurus say, the very notion of shopping on a retailer's website will become dated. "Expecting people to come to your website is expecting them to make an extra effort," explains Janet Fouts, a social media coach. "They're already on Facebook."
The numbers are dazzling. Facebook has roughly 500 million users - 250 million of whom are on the site every day. The average user has 130 friends. Each month, people spend a total 700 billion minutes on Facebook.
"It's social networks like Facebook that are the center of people's lives," Fouts says. "It's where their friends are. It's where they play games. And it's increasingly becoming where they shop."
Facebook executives say it's critical to make Facebook stores friendlier than websites. "Retailers who provide deeply social shopping experiences will see the most success," says David Fisch, director of commerce partnerships.
Among the most recent to make the Facebook e-commerce move is Express, the apparel chain. About two weeks ago, it started selling its entire line via its Facebook page. An inventory calculator tells consumers if the item is available.
"Clearly, we won't be the last to do this," says Lisa Gavales, chief marketing officer at Express.
"Clearly, we won't be the last to do this," says Lisa Gavales, chief marketing officer at Express.
Others in the hunt:
•J.C. Penney. The retailer rolled out a Facebook shopping app shortly before Christmas. The commerce tab on its Facebook page provides a "full shopping experience" without leaving Facebook, spokeswoman Kate Coultas says.
•1-800-Flowers. Nearly two years ago, 1-800-Flowers was among the first retailers to open a store on its Facebook page. "We're always looking to embrace new waves of commerce," President Chris McCann says.
•Delta. Since August 2010, Delta has been selling airline tickets from an e-commerce store dubbed Ticket Counter on its Facebook page.
•GameStop. Early last month, the video game retailer launched a storefront on Facebook.
•J.C. Penney. The retailer rolled out a Facebook shopping app shortly before Christmas. The commerce tab on its Facebook page provides a "full shopping experience" without leaving Facebook, spokeswoman Kate Coultas says.
•1-800-Flowers. Nearly two years ago, 1-800-Flowers was among the first retailers to open a store on its Facebook page. "We're always looking to embrace new waves of commerce," President Chris McCann says.
•Delta. Since August 2010, Delta has been selling airline tickets from an e-commerce store dubbed Ticket Counter on its Facebook page.
•GameStop. Early last month, the video game retailer launched a storefront on Facebook.
High Gas Prices; Raise Your Gas Mileage MPG
High Gas Prices; Raise Your Gas Mileage MPG
Gas Prices are continuing to rise at an alarming rate and we have no choice, but to continue paying at the pump. There are a few simple inexpensive things we can do to insure we are getting the best Gas Mileage possible.
The easiest and cheapest thing we can do to increase Gas Mileage is to check the tire pressure in our tires. Make sure you have equal amounts in all tires so that your car is not pulling. DO NOT OVER-INFLATE your tires. Inflate your tires to the manufacturers suggested tire pressure.
Get a tune up on your car, truck, or SUV and you will be surprised at the increase in fuel mileage. Getting your spark plugs and wires changed, air filter changed, fuel filter, and even an oil change can help your car get better Gas Mileage. Most of these things can be done yourself, but if not, the savings will outweigh the cost over time.
If you have other ideas to increase Gas Mileage, please post under comments so that we can all benefit.
The easiest and cheapest thing we can do to increase Gas Mileage is to check the tire pressure in our tires. Make sure you have equal amounts in all tires so that your car is not pulling. DO NOT OVER-INFLATE your tires. Inflate your tires to the manufacturers suggested tire pressure.
Get a tune up on your car, truck, or SUV and you will be surprised at the increase in fuel mileage. Getting your spark plugs and wires changed, air filter changed, fuel filter, and even an oil change can help your car get better Gas Mileage. Most of these things can be done yourself, but if not, the savings will outweigh the cost over time.
If you have other ideas to increase Gas Mileage, please post under comments so that we can all benefit.
Thank you,
Thomas Ieracitano
Thomas Ieracitano
Facebook
Twitterwant a website or an email like this ? go to http://123BrandMe.com
Monday, May 9, 2011
Best Buy considering EV sales?
Best Buy considering EV sales?
by Zach Bowman (RSS feed) on May 9th 2011 at 3:31PM
The chain has over 1,000 stores that could effectively educate buyers on the products and service them should anything go awry. Right now, Best Buy is said to be in talks with a few EV startup companies, though the retailer hopes to expand those discussions to larger automakers, as well. The idea is that some dealers would rather outsource the hassle of instructing buyers on the intricacies of EV ownership rather than go through the trouble of educating their entire sales process on tasks such as pairing a smart phone.
Is this just another step in the inevitable march of the vehicle from transportation to appliance? Maybe, but it could also be a move toward a genuinely educated and capable sales staff that's invested in your comprehension of the product.
[Source: Automotive News ? sub. req.]
Thank you,
Thomas Ieracitano
Thomas Ieracitano
Facebook
Twitterwant a website or an email like this ? go to http://123BrandMe.com
Compare the automotive industry from only a year ago to today or from ten years ago to today
Digital Finesse
- Posted by Lizelle Landino on April 28, 2011 at 7:07am
- View Lizelle Landino's ADM blog
Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving. No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.
Digital shopping and digital living has created a very unique challenge for dealers. It now makes your competition a huge factor on your dealer success. Tools like social media, link building, seo, sem, video optimization actually takes much visibility away from a dealer because they now have to compete for online presence. The biggest mistake car dealers make is using the social media sites as a sales tool. Facebook, twitter etc are wonderful tools to connect and reach out to individuals but its not a sales tool. Why are you trying to sell a car on twitter? If you utilize these wonderful tools and finesse the art of social media correctly , you will gain the respect and trust that will make you a SUPER STAR! How is that? My advice for success and digital sales finesse is very simple and I call it Relationship selling 101. Change your thought process on what social media can offer you. All these tools have the most effectiveness and presence when all you are trying to do is build, gain and master relationship selling and conversational connections.
You are trying to gain and not lose twitter followers and facebook friends correct? Do NOT list your inventory or sales pitches on there but master the conversation and media presence in a unique but tactful way. What can you do on the social media aspect that will make you stand out and have people wonder " Wow I wonder who that person is or what that person does for a living". Its Tactful advertising that promotes a product nobody knows better than you - the product is YOU. Dare to be different and unique - Establish your "it" factor - Interest and intrigue people - gain the relationship because the SALE is next.
"Instead of giving myself reasons why I can't, I give myself reasons why I can"
Thank you,
Thomas Ieracitano
Thomas Ieracitano
229.251.2462
Facebook
Twitterwant a website or an email like this ? go to http://123BrandMe.com
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