Monday, May 9, 2011

Best Buy considering EV sales?

Best Buy considering EV sales?

by Zach Bowman (RSS feed) on May 9th 2011 at 3:31PM

Best Buy Logo According to Automotive News, Best Buy has its eyes on jumping into EV sales and service. The consumer electronics giant has been peddling Brammo electric motorcycles for years now and has recently parleyed that experience into garnering contracts to be a distributor and installer of EV chargers for the likes of the Ford Focus Electric and the Mitsubishi i-MiEV. Now the suits in charge apparently want to take the next step by offering full electric vehicles alongside Blu-Ray players and big-screen TVs.

The chain has over 1,000 stores that could effectively educate buyers on the products and service them should anything go awry. Right now, Best Buy is said to be in talks with a few EV startup companies, though the retailer hopes to expand those discussions to larger automakers, as well. The idea is that some dealers would rather outsource the hassle of instructing buyers on the intricacies of EV ownership rather than go through the trouble of educating their entire sales process on tasks such as pairing a smart phone.

Is this just another step in the inevitable march of the vehicle from transportation to appliance? Maybe, but it could also be a move toward a genuinely educated and capable sales staff that's invested in your comprehension of the product.


Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)