Compare the automotive industry from only a year ago to today or from ten years ago to today

Digital Finesse

• Posted by Lizelle Landino on April 28, 2011 at 7:07am
• View Lizelle Landino's ADM blog

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving.  No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.

Digital shopping and digital living has created a very unique challenge for dealers. It now makes your competition a huge factor on your dealer success. Tools like social media, link building, seo, sem, video optimization actually takes much visibility away from a dealer because they now have to compete for online presence. The biggest mistake car dealers make is using the social media sites as a sales tool. Facebook, twitter etc are wonderful tools to connect and reach out to individuals but its not a sales tool. Why are you trying to sell a car on twitter? If you utilize these wonderful tools and finesse the art of social media correctly , you will gain the respect and trust that will make you a SUPER STAR! How is that? My advice for success and digital sales finesse is very simple and I call it Relationship selling 101. Change your thought process on what social media can offer you. All these tools have the most effectiveness and presence when all you are trying to do is build, gain and master relationship selling and conversational connections.

You are trying to gain and not lose twitter followers and facebook friends correct? Do NOT list your inventory or sales pitches on there but master the conversation and media presence in a unique but tactful way. What can you do on the social media aspect that will make you stand out and have people wonder " Wow I wonder who that person is or what that person does for a living". Its Tactful advertising that promotes a product nobody knows better than you - the product is YOU. Dare to be different and unique - Establish your "it" factor - Interest and intrigue people - gain the relationship because the SALE is next.

"Instead of giving myself reasons why I can't, I give myself reasons why I can"

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

TheDigitalCarGuy.com

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Ford wages average $8/hour higher than non-union and foreign rivals

Ford wages average $8/hour higher than non-union and foreign rivals

by Aaron Richardson (RSS feed) on May 9th 2011 at 9:29AM

In the run up to the next round of negotiations between Ford and the United Auto Workers, the automaker has said it pays workers an average of $8 more per hour than its foreign and non-union rivals. By and large, foreign automakers with U.S. factories employ non-union labor, which helps keep labor costs reigned in.

According to the Blue Oval, its cost of labor has risen to $58/hour, while its competitors average $50/hour. The wage gap has persisted even after Ford negotiated concessions with the UAW that cut labor costs by $500 million in 2009.

Ford says it will be impossible to sustain a competitive business if it can't close the gap. Worse, Dearborn says the differential could eventually prevent the creation of new jobs. The company's $58/hour wage rate is a three-dollar hike over last year, thanks in large part to $5,000 profit sharing checks Ford cut each of its workers this year.

According to a company spokesperson, its wage rate would be closer to $56/hour without the profit sharing initiative.

[Source: The Detroit News]

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

TheDigitalCarGuy.com

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want a website or an email like this ?  go to http://123BrandMe.com

Fw: Video: Driving the Mopar Jeep JK-8 Pickup Truck in Moab

 

From: Mike Levine

Sent: Thursday, April 28, 2011 6:05 PM

Subject: Video: Driving the Mopar Jeep JK-8 Pickup Truck in Moab

Video produced by Dan Sanchez and hosted by Mark Williams for PickupTrucks.com

We've already written about our time behind the wheel of the Mopar Jeep JK-8 project truck at this year's Easter Jeep Safari in Moab, Utah. Now, we've got video of the Jeep pickup you can build in your garage.

Fw: High-Res Photos of Ram's Long-Hauler Released

 

From: Mike Levine

Sent: Monday, May 02, 2011 5:14 PM

Subject: High-Res Photos of Ram's Long-Hauler Released

Today, Chrysler released a few high-resolution images of its Ram Long-Hauler concept truck that we reported on earlier. Among the photos is a shot of the interior and Long-Hauler badging on the seat.

With a midship fuel tank combined with a frame-mounted tank and an optional bed-mounted auxiliary tank, the Long-Hauler's total fuel capacity is 170 gallons (revised from the 160-gallon figure we initially reported).

Interior items designed to help the driver monitor vehicle performance include a rear axle temperature gauge and exhaust gas temperature and boost gauges housed in the center console.

The concept truck will be going on a national tour for the next eight months — starting this weekend at the Kentucky Derby — to gauge public interest. The images, along with the tentative show schedule, are below.

May 5-7
Kentucky Derby
Louisville, Ky.

June 10-11
Turbo Diesel Register Rally
Columbus, Ind.

July-August
Rodeo Circuit

Aug. 31-Sept. 2
Farm Progress Show
Decatur, Ill.

Sept. 13-15
Husker Harvest
Grand Island, Neb.

Sept. 19
NTEA New Product Conference
Dearborn, Mich.

Oct. 18-20
Sunbelt Expo
Moultrie, Ga.

Nov. 29-Dec. 1
National RV Show
Louisville, Ky.

Fw: GM Donating Chevy Trucks and Money to Tornado Relief Efforts

 

From: Mike Levine

Sent: Tuesday, May 03, 2011 9:57 AM

Subject: GM Donating Chevy Trucks and Money to Tornado Relief Efforts

A dozen Chevrolet Silverado crew-cab pickup trucks and $100,000 are headed to the southeastern U.S. to help in places hit hard by devastating tornadoes last week, thanks to a donation by General Motors and the General Motors Foundation.

The 12 pickups, plus a GMC Savana full-size van, are due to arrive today at Tuscaloosa Chevrolet in Alabama, the hardest-hit state. From there, they will be distributed to United Ways in western and central Alabama for use in local relief efforts. The General Motors Foundation is providing a $100,000 grant to the American Red Cross.

"Chevrolet has a strong commitment to its communities, and we are working with our dealers, our employees, and relief agencies to help people in the southeast recover from the storms," said Alan Batey, vice president of Chevrolet sales and service. "The Silverado crew cab is a real workhorse, and we know these trucks will find many uses carrying people and hauling supplies as these communities rebuild."

In addition to those donations, GM's OnStar is providing crisis-assist services for subscribers in affected states, which provides free hands-free calling minutes and directions. OnStar is also providing six months of free service and 1,000 hands-free calling minutes for each of the donated Silverados.

The total Chevrolet, GM Foundation, and OnStar contribution is estimated to exceed $500,000.